Sr. UX Architect & Designer

From Human EXPERIENCES to Artificial INTELLIGENCE.

EzRã Masters — Sr. Experience Strategist · UX Architect · AI Experience Architect. A practice split into two eras: the enterprise systems that built the discipline, and the A.I. products that extend it into working software.

I’ve spent the last 9+ years in formal UX and product leadership, with a deeper foundation in digital design and development spanning more than two decades.

Pre-A.I. Work A.I. Work

LIFETIME: in Tech
12 years: in Digital
9 years: in UX
2.5 years: at the forefront of A.I.

UPS/

PwC/

Intuit/

7-11/

Citi/

Farmers Insurance/Motorola Solutions/

Adobe/

Kaiser/

UPS/

PwC/

Intuit/

7-11/

Citi/

Farmers Insurance/Motorola Solutions/

Adobe/

Kaiser/

01

The two eras

Pre-A.I. → A.I.

One continuous practice. The enterprise era proves the architecture; the A.I. era proves the execution.

Era one

Pre-A.I. — Enterprise UX

Research, architecture and design systems for UPS, PwC, Intuit, 7-11, Citi and Farmers Insurance.

Six case studies

Era two

A.I. — Applied Product Development

Arch Matrix, DigiCapi and Healing With EzRã as architectural depth, plus twelve live applications shipped as execution proof.

A.I. systems + 12 live apps

02

Enterprise engagements

Selected Pre-A.I. Work

03

A.I. intro

Masters of the UX, in motion

A short introduction to how the practice works today.

04

Live A.I. applications

Twelve shipped applications

Functional products demonstrating rapid AI-assisted development across multiple industries. Each opens live in a new tab.

See all twelve + Arch Matrix

05

Recommendations

Don't take my word for it.

Across enterprise UX, product design, engineering, strategy, cybersecurity and digital transformation, the people I've worked alongside — and the leaders I've reported to — tell the story better than I can.

“A true unicorn.”
Ezra Masters is a true unicorn. Combining skillsets from Design Thinking, Information Architecture, Design, Prototyping and Development he creates best-in-class experiences and products. He communicates well with product…
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Michael Tinglin
Innovation / Leadership / Product Design / AI-Native / Agentic UX / Agentic Commerce / CX / Futurist
Worked with EzRã on the same team · April 21, 2017
“Crucial to the successful evolution of the portal.”
I had the great opportunity to work with Ezra directly. He was crucial in the process of evolving the managed services portal to become the modern, central hub for increased coverage of the variety of managed services. H…
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Nathan Necaise
Building the knowledge collaboration center for cybersecurity
Managed EzRã directly · March 8, 2022
“He excelled in all areas.”
Ezra's arrival at UPS preceded the creation of our Product Design practice, a situation which demanded he immediately build trust with his product team (who had never had an embedded designer before), rapidly execute usi…
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Kathy LeMunyon
UX/Product Design Leader · Collaborator · Optimist
Managed EzRã directly · December 21, 2023
“Ezra is the most talented and knowledgeable professional I have known in my 20 years of technology experience.”
His leadership style and approach are unique and unmatched by others. He works extremely well with team members, having no shortage of creative ideas and synthesizing those ideas with diverse counterparts during collabor…
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E.D. Milton
Executive IT Leader & PMO Coach | Entrepreneur | KSM MBA | Babson Alum | CIA Grad
Senior to EzRã but did not manage him directly · July 19, 2018

All 16 recommendations