Sr. UX Architect & Designer
EzRã Masters — Sr. Experience Strategist · UX Architect · AI Experience Architect. A practice split into two eras: the enterprise systems that built the discipline, and the A.I. products that extend it into working software.
I’ve spent the last 9+ years in formal UX and product leadership, with a deeper foundation in digital design and development spanning more than two decades.
1st Command/
UPS/
PwC/
Intuit/
7-11/
Citi/
Farmers Insurance/
Adobe/Motorola/
Adobe/
Kaiser/1st Command/UPS/PwC/Intuit/7-11/Citi/Farmers Insurance/Adobe/Motorola/Adobe/Kaiser/AI & Technology Proficiency
"97% is my ceiling. Not because I've stopped mastering my craft, but because technology never stops evolving."
Operating environment
I didn't spend the last 2.5 years casually experimenting with artificial intelligence. I immersed myself in it — architecting, building, testing, integrating, and automating practical solutions.
Where traditional workflows require lengthy handoffs between designers, developers, stakeholders, and implementation teams, I use AI-assisted development to move directly from strategic thinking into functioning products.
I don't stop at the prototype. I build the experience, connect the systems, automate the workflows, and bring the product to market.
The two eras
Enterprise engagements
1st CommandInnovation Strategy & Product DiscoveryInternal innovation coach helping cross-functional business units turn early-stage ideas into researched, validated, and executable product opportunities.UPSSr. Product A&DLogistics pickup experience — scheduling, modification and tracking, restructured around research-led architecture.PwCUser Experience StrategistCross-divisional UX strategy uniting business and marketing goals behind a single experience vision.IntuitSr. Product DesignerEngineering end-user research applied to data search and modification workflows.7-11Full-Stack Product DesignerCustomer and franchisee applications, reusable component architecture, and the growth of a UX practice from one person into a team.CitiUX DesignerCitiPay usability and visual alignment work grounded in expert review and user advocacy.Farmers InsuranceUX DeveloperGlobal rebranding and mobile/web modernization supported by a shared design and component library. Branded Globally.Adobe/MotorolaLead ArchitectFreedom of Information Act video registration and evidence handling for police departments — architected with Adobe inside CommandCentral Administration and Vault.A.I. intro
Live A.I. applications
Recommendations
“A true unicorn.”
Ezra Masters is a true unicorn. Combining skillsets from Design Thinking, Information Architecture, Design, Prototyping and Development he creates best-in-class experiences and products. He communicates well with product managers, creatives and scrum teams
Read more on LinkedIn
Michael Tinglin
Innovation / Leadership / Product Design / AI-Native / Agentic UX / Agentic Commerce / CX / Futurist
Worked with EzRã on the same team · April 21, 2017
“Crucial to the successful evolution of the portal.”
I had the great opportunity to work with Ezra directly. He was crucial in the process of evolving the managed services portal to become the modern, central hub for increased coverage of the variety of managed services. His exceptional UX and design skills along with collaboration across product owners and engineers were key to the successful evolution of the portal. Ezra participated in every stage of the process from early conversations with stakeholders, wire
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Nathan Necaise
Building the knowledge collaboration center for cybersecurity
Managed EzRã directly · March 8, 2022
“He excelled in all areas.”
Ezra's arrival at UPS preceded the creation of our Product Design practice, a situation which demanded he immediately build trust with his product team (who had never had an embedded designer before), rapidly execute using our design system, and navigate without the support of an organized product design team behind him. He excelled in all areas. Ezra’s passion for creating an outstanding user experience is obvious from the minute you meet him. His enthusiasm and dedication to process strategizing, solving complex design problems, articulating design decisions, and prioritizing the user's experience are infectious. He accepts additional
Read more on LinkedIn
Kathy LeMunyon
UX/Product Design Leader · Collaborator · Optimist
Managed EzRã directly · December 21, 2023
“Ezra is the most talented and knowledgeable professional I have known in my 20 years of technology experience.”
His leadership style and approach are unique and unmatched by others. He works extremely well with team members, having no shortage of creative ideas and synthesizing those ideas with diverse counterparts during collaborative exchanges. His penchant for customer experience is unparalleled
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E.D. Milton
Executive IT Leader & PMO Coach | Entrepreneur | KSM MBA | Babson Alum | CIA Grad
Senior to EzRã but did not manage him directly · July 19, 2018
Get to know
I know the résumé version of EzRã, but I also know the story behind the work.
Ask me about the problems he's solved, how he thinks, what former colleagues say about him, how his career evolved from digital design into enterprise UX and A.I., or whether that combination makes sense for what you're trying to build.
