I am an expert in user experience strategy; stemming from my 20 years of expertise in product research, architecture, design, and evangelism.
As a seasoned UX professional, I specialize in leveraging the latest tools and technologies to deliver cutting-edge, user-centered design solutions. Proficient in Figma, Sketch, InVision, Axure RP, and Adobe Creative Suite, I ensure seamless design processes and high-quality outcomes. My expertise extends to using advanced research techniques, prototyping tools, and data analytics to inform and validate design decisions. By staying current with industry trends and continuously honing my skills, I provide innovative and effective UX strategies that enhance user satisfaction and drive business success. Let’s create exceptional user experiences together.”
I drove the design vision and strategy for projects, ensuring alignment with user needs and business objectives. Brought in a UXD I quickly rose to UXA and eventually UXM. I established, mentored and guided the design & dev team, fostering collaboration and establishing high-standards of design excellence, product delivery and user/customer satisfaction.
I transformed user needs into elegant, intuitive designs that ultimately served to improving the logistics process and communications between users (customers) and UPS. I led cross-functional teams, implemented in-depth user research, and developed cutting-edge design solutions that drove engagement and satisfaction.
As a UX Manager, I lead and mentor a team to ensure our user experience design process aligns with business goals. I designed the web experience, UX strategies, collaborate with stakeholders, and oversaw user research and testing to inform and validate our designs.
As a UX Strategist, I take a more strategic and holistic approach to user experience. I am responsible for defining the overall UX strategy, setting goals and objectives, and aligning UX efforts with broader business goals.
I dive deep into information architecture, user flows, and navigation structures, ensuring that the digital spaces we create as a team are not just pretty but also logically organized and easy to navigate.
By conducting user research and iterating on designs through testing, I ensure company products deliver exceptional user experiences while aligning to company branding and business objectives
At present, I am at the helm of mobile application architecture and design at UPS, where my primary objective is to develop user-centric solutions that optimize logistics processes and elevate the satisfaction of customers. With a focus on translating intricate business prerequisites into scalable mobile architectures, I guarantee UPS’s continued leadership in logistics technology innovation.
I collaborated with a cross-functional team to completely reimagine and redesign antiquated data search and modification functionality specifically catered to engineering end-users. This project involved front-loading information to streamline the user experience.
Work in partnership with the user experience director, senior leaders, and cross-divisional teams considering every aspect of the user’s experience, user journeys, business, and marketing goals to coordinate and deliver design, prototypes, documentation, and strategy to the highest possible standards.
Responsible for working with global cross-functional teams to drive design vision and strategy that meets the needs of Option users and stakeholder asks. Translating business requirements into design specifications to execute the vision of the company through intuitive yet creative user experience architecture & design.
Full-Stack UXA. With a brand new team (never before comprised in the history of 7-eleven) and exceptional resource challenges, I was tasked with the extremely ambitious 6 months goal to strategize, conceptualize, and create both a customer and franchisee app along with creating all associated digital executive & user training material. In addition to assisting in both the 7-eleven digital UX recruitment and seamless handoffs to 7-Eleven’s new UI team.
Co-designed the visual appearance and ensured alignment with the Citi style guide for all new features and enhancements on the new CitiPay mobile application. Act as the user advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective.
As a UX Developer at Kaiser Permanente, I played a key role in modernizing the organization’s web platform by transitioning legacy systems to a new content management system (CMS). My responsibilities included developing and optimizing front-end components, collaborating on UX design initiatives, and ensuring seamless integration of interactive design patterns into the Adobe AEM platform.
Critical in the facilitation of the global rebranding of UX Mobile and Web Site. Charged with creating design & component library in order to expedite design & development efforts. Acted as the primary intermediary between the design team and the development team.
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