7-Eleven

Full-Stack Product Designer

I was tasked with the extremely ambitious 6 months goal to strategize, conceptualize, and create both a customer and franchisee app along with creating all associated digital executive & user training material. In additionI co-lead 7-eleven digital UX recruitment and personally hired 10 new User Experience Pros and through my direct and sole architecture & design efforts, the UX team bloomed from me as the “Army of One” to a team of nearly a dozen with funding blooming from a nest of $3M to $30M for execution.

The Problem

Building a POC digital experience from scratch with limited resources and an aggressive timeline.

7-Eleven had never before created a fully integrated digital experience for both customers and franchisees. The challenge was to design and implement a scalable digital infrastructure with minimal resources while meeting tight deadlines. The complexity of coordinating between corporate stakeholders, development teams, and third-party partners further complicated the process.

The Solution

Led the architecture and design of both customer and franchisee apps, ensuring seamless user interactions & built the UX team.

I developed a streamlined design system that allowed for rapid prototyping and iteration. By utilizing Sketch and Invision, I created reusable UI components that accelerated development. I also prioritized high-impact features to ensure that the MVP delivered maximum value. The final product provided an intuitive ordering system for customers and an efficient fulfillment system for franchisees, resulting in widespread adoption and a successful digital transformation.

Championed product initiatives and business cases to the executive management team for prioritization and development; act as a key product expert, evangelist, and advocate for initiatives, tools, and product features

Leveraged a discovery-driven approach to thinking through full physical and digital experience and how users, technology, and physical environments intersect and work in conjunction to drive up purchases

Architect, product designer, define and communicate end-to-end scenarios, interaction models, and screen designs to stakeholders & executives

Design library creator and manager utilizing FIGMA and Invision to ensure continuous and seamless synchronicity between UX and UI devs