PWC

User Experience Strategist

Work in partnership with the user experience director, senior leaders, and cross-divisional teams considering every aspect of the user’s experience, user journeys, business, and marketing goals to coordinate and deliver design, prototypes, documentation, and strategy to the highest possible standards.

Contact Me

The Problem

Lack of cohesive user experience strategies across departments led to inconsistent user journeys.

At PWC, different departments operated in silos, each implementing its own UX strategy without alignment. This inconsistency led to disjointed user journeys where clients and internal users faced abrupt shifts in design language, navigation structures, and interaction patterns when transitioning between services. The absence of a standardized approach also led to redundant UX efforts, increasing project costs and development time.

The Solution

Developed and implemented a holistic UX strategy, integrating user-centered design across departments.

I led UX strategy sessions with key stakeholders to align all teams under a unified vision. By creating a cross-departmental design system, I ensured that branding, interaction patterns, and navigation structures were standardized across all platforms. I also implemented regular design audits and usability testing to maintain consistency and improve user flows. These changes resulted in a more seamless user journey, increased efficiency in UX efforts, and a better overall customer experience.

Develop and leverage the professional network to foster collaboration across the enterprise to support company-wide initiatives and improve the department’s ability to resolve user experience issues using a variety of qualitative and quantitative analysis techniques to continually improve the user experience.

Utilize expert knowledge in user-centered design principles, visual design, user behavior, interactions, and brand to articulate & iterate on inspirational, exciting, and useful/usable experiences while balancing business and marketing needs.

Define and collaboratively solve complex problems by using research, customer journeying, conceptualization (sketches/wireframes), visual design, information architecture, and interaction.

Iterate and champion world-class strategies for a wide range of user, business, and marketing goals.

Analyze data and client feedback in order to make critical design decisions.

Expertly present and “sell” design solutions.

Present agreed upon solution as sales and marketing material.

Evaluate collective decision and research models to ensure accurate alignment to KPI metric performances.

Disclaimer:
The views, statements, and opinions expressed on this website (or associated platforms) are solely those of the author and do not reflect the official policy, position, or endorsement of any company, organization, or individual, past or present. All content, including but not limited to written material, videos, and discussions, is for informational, educational, and portfolio purposes only and should not be construed as legal, financial, or professional advice.

No statements or content on this platform should be interpreted as defamatory, malicious, or intended to harm any entity or individual. Any references to professional experiences, industry practices, or general commentary are based on publicly available information, personal insights, or general industry knowledge and are not intended to violate any contractual, confidentiality, or non-disparagement agreements.

This website and its contents are not intended for commercial use and are strictly for portfolio presentation, research, and personal development. No financial transactions, commercial services, or business engagements are conducted through this platform.

If you believe that any content herein infringes upon legal rights or agreements, please contact us directly at mastersoftheux@gmail.com to request a review and resolution before pursuing any legal action.

By using this platform, you acknowledge that the author bears no responsibility for any interpretations, assumptions, or legal outcomes resulting from the use of this content.